Wednesday, August 26, 2009
(via abhishekmittal)
“
Now Unilever’s uses #crowdsourcing for ads http://bit.ly/ObAEd and using http://www.ideabounty.com as a platform.
— eConsultancy
Saturday, August 1, 2009
10 Questions to Evaluate a Social Media 'Expert' -
Excellent read on finding the signals among noise (in so called ‘social media experts’ :) world)
Wednesday, May 6, 2009
India Digital Marketing Case Study : Sunsilk Gang of Girls
One of the most successful digital/online marketing campaigns in India was Sunsilk Gang of Girls - which was started with an aim of promoting the Miss India pageant sponsored by Sunsilk in 2002 and later turned into a social community platform (with networking , blogs , message boards & chat etc) exclusively for girls to discuss and share content related to beauty,hair, makeover & random stuff etc.This case study report was released by bcwebwise - which handled the implementation of Gang of Girls campaign.
Sunday, May 3, 2009
The art of building a successful social site
Picture if you will, a collaborative site that runs on two servers, is managed by four people, and has attracted a third of its target demographic within six months of launch. A site that has had 800,000 posts submitted by its users in its short lifetime and has 16 million pageviews/month - and growing.
Sunday, April 26, 2009
Social Media Marketing in India
I have started a new blog to share my thoughts and experience in Social Media Marketing - please check it out at http://socialmedia.amnigos.com/ and share your comments.
